WELCOME TO DEFINE PERMANENT MAKEUP CHESTER
I’m Elaine Stanhope, founder of Define PMU + Skin in Chester. With over 20 years of experience in the beauty industry, I’ve seen how permanent makeup has evolved, and I’ve shaped my work around where it’s heading next.
MY PHILOSOPHY
The days of harsh, heavy brows and lip blush that extends beyond the natural lip line are behind us. Modern PMU is about softness, precision and respect for the skin’s natural anatomy. Overlined lips may look good immediately after treatment but rarely heal well. My focus is always on long-term healed results that age gracefully and enhance your natural features, never overpower them.
WHY CLIENTS CHOOSE DEFINE PMU + SKIN
I specialise in advanced Nano Brows, Ombre Brows and Lip Blush, using the most up-to-date hyper-realism techniques and the highest-quality, next-generation pigments. My clients come to me because they want natural, believable results that move beautifully with their skin and stay true to colour and form over time.
Every treatment begins with a detailed consultation and mapping process to understand your natural brow pattern, lip tone and facial symmetry. No templates, no shortcuts - just a completely bespoke approach designed around you.
WHAT SETS MY WORK APART
I believe Nano and hyper-realism techniques represent the future of PMU. They offer precision and artistry that traditional methods like microblading simply can’t match. My work focuses on creating results that are soft, balanced and timeless - enhancing rather than altering your features.
At Define, every detail matters: pigment choice, skin undertone, healed finish and long-term result. My clients trust my expertise and commitment to excellence at every stage of their journey.
Beyond PMU –Skin & Maintenance
At Define PMU + Skin, I believe long-lasting results start with a skin-first approach. Healthy, well-cared-for skin is the foundation for beautiful permanent makeup, which is why I also offer a range of complementary skin treatments designed to support and enhance your results.
To keep your look fresh in between PMU top-ups, I provide brow lamination, hybrid stain, and LVL lash lifts. These treatments are perfect for maintaining definition and balance, giving clients the ultimate “finished look” even months after their PMU appointment. By combining skin treatments with maintenance services, my clients enjoy results that not only look flawless on the surface but are supported by healthy, glowing skin underneath.
The Studio Experience
Define PMU + Skin is based at Hoole Health Hub in Chester’s Hoole district. The studio has been carefully designed to feel warm, welcoming, and serene — a professional environment where you can relax completely, knowing you’re in safe hands.